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About Unshame CA

Unshame California is a statewide campaign to reduce substance use disorder (SUD) stigma by telling the stories of people impacted by SUD. By sharing their stories, we learn that SUD can affect anyone: our family, our neighbors, our coworkers, our friends, and ourselves.
Unshame California invites you to treat people without judgment, because no one should face challenges alone.

Shatterproof Team

Leslie Alfaro | she, her, hers
Program Manager

Sam Simmons | she, her, hers
Influencer Marketing Coordinator

Dayanna Céspedes | she, her, hers 
Digital Content Coordinator 

Isabella Boer | she, her, hers
Digital Advertisement Manager 

Asha Carroll | she, her, hers 
Senior Director, Digital 

Saskia VandeKamp | she, her, hers
Director of Community Engagement 

California Department of Healthcare Services (DHCS) has partnered with Shatterproof to launch a substance use disorder stigma reduction campaign.

The Unshame California campaign engages community partners to contribute to campaign strategy, refer individuals who have lived experiences to share their stories, and promote social media content. DHCS launched the Unshame California campaign in Spring 2023.

Shatterproof is a national nonprofit that believes that our society should treat addiction with science and compassion, the way we treat other medical conditions. Shatterproof provides trusted guidance to communities, removes systemic and social barriers to recovery, and mobilizes the country to advocate for change and to end addiction stigma. Visit


What is the goal of the Unshame California campaign? 

The Unshame California campaign is working to reduce stigma around substance use disorder in California. When people with substance use disorders feel welcomed and accepted, they are more likely to maintain connections and seek support and treatment. 

What does it mean to join the coalition? What are the commitments? What are the benefits? 

Coalition members are crucial to the success of Unshame California. They are consulted as experts to learn about their community’s needs and interests. They act as a bridge to build relationships with local communities. Coalition members are committed to building upon their understanding of substance use and stigma through campaign promotion, education, and advocacy. 

Coalition members help to amplify the message by following, sharing, and reposting Unshame California digital content on social channels. Coalition members are also invited to introduce the Unshame California team to other potential coalition members, share their stories or refer story sharers, attend webinars, and so much more! 

Coalition members have the ability to support their community by shaping how the Unshame California campaign connects with community members when talking about substance use. When people aren't worried about being judged, they are more likely to ask for help, use life saving medications, and connect with people they trust.

How do I become a Coalition member?

It’s as easy as completing an intake form: Join the Community.

How can individuals get involved?

Join our online community and get the word out! Share posts and stories from the @unshameca Facebook and Instagram or the @somosunshameca Facebook and Instagram which are our Spanish language channels.

Where can I get access to treatment?

If you're looking for addiction treatment, Atlas by Shatterproof is an online platform that may be able to help you find treatment options in your area. Atlas offers a reliable and user-friendly solution for finding addiction treatment, providing confidential guidance on the most suitable treatment options based on your needs and preferences. Take Assessment.

Unshame California is brought to you by the Department of Healthcare Services (DHCS) in partnership with Shatterproof

Unshame California

Shatterproof is a nonprofit, tax-exempt charitable organization (Tax ID #45-4619712) under Section 501(c)(3) of the U.S. Internal Revenue Code.

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