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About Unshame California

Unshame California is a statewide campaign to reduce substance use disorder (SUD) stigma by telling the stories of people impacted by SUD. By sharing their stories, we learn that SUD can affect anyone: our family, our neighbors, our coworkers, our friends, and ourselves. Unshame California invites you to treat people without judgment, because no one should face challenges alone.

Our Mission
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​Shatterproof is a national nonprofit that believes that our society should treat addiction with science and compassion, the way we treat other medical conditions. Shatterproof provides trusted guidance to communities, removes systemic and social barriers to recovery, and mobilizes the country to advocate for change and to end addiction stigma.

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The California Department of Health Care Services (DHCS) launched, funded, and oversaw the Unshame California campaign from March 2023 through September 2026, in partnership with Shatterproof.

Frequently asked questions

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