About Unshame California
Unshame California is a statewide campaign to reduce substance use disorder (SUD) stigma by telling the stories of people impacted by SUD. By sharing their stories, we learn that SUD can affect anyone: our family, our neighbors, our coworkers, our friends, and ourselves. Unshame California invites you to treat people without judgment, because no one should face challenges alone.
California Department of Healthcare Services (DHCS) has partnered with Shatterproof to launch a substance use disorder stigma reduction campaign.
The Unshame California campaign engages community partners to contribute to campaign strategy, refer individuals who have lived experiences to share their stories, and promote social media content. DHCS launched the Unshame California campaign in Spring 2023.
Shatterproof is a national nonprofit that believes that our society should treat addiction with science and compassion, the way we treat other medical conditions. Shatterproof provides trusted guidance to communities, removes systemic and social barriers to recovery, and mobilizes the country to advocate for change and to end addiction stigma.
