Together to end stigma

Thousands of Californians live with a substance use disorder (SUD). Stigma is hurting our family and friends as it keeps them from reaching out for help.

Unshame California is bringing our community together by shining a light on the stories of people impacted by SUD. Unshame California invites you to treat people without judgment, because no one should face challenges alone.

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Californians Reached by Unshame CA

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55% of Californians are willing to move next door to a person with OUD

- Andres | Watsonville, CA

Stories change communities.
Communities create change.

See the Faces

Browse the library to watch powerful stories

Share Your Story

Your story is crucial to reducing stigma.

Get Involved

Join us to learn how you can end stigma.

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Treatment Atlas

Latest Stories

Brooke’s Faith Is a Positive Force in Her Life

"We're all part of something so much bigger," Brooke reminds us.

Gilbert Is Showing Up for His People

Gilbert's working hard to build strong connections with his family and restore trust.

John Combats Stigma in Healthcare

Sharing information on OUD treatment breaks stigma, improves access to resources, and strengthens relationships.

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Now Accepting 2025 CIC Nominations

Unshame California is looking for 8 new members to join our Community Impact Committee (CIC)—a group of diverse community leaders working to end substance-related stigma across the state. CIC members help guide our campaign by providing feedback on creative materials, shaping educational content, and uplifting the voices of those most impacted. We strongly encourage nominations of individuals with lived experience and those from marginalized communities.

Nominations are due by May 12, 2025

Nominate Someone!