Together to end stigma

Thousands of Californians live with a substance use disorder (SUD). Stigma is hurting our family and friends as it keeps them from reaching out for help.

Unshame California is bringing our community together by shining a light on the stories of people impacted by SUD. Unshame California invites you to treat people without judgment, because no one should face challenges alone.

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Californians Reached by Unshame CA

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55% of Californians are willing to move next door to a person with OUD

- Andres | Watsonville, CA

Stories change communities.
Communities create change.

See the Faces

Browse the library to watch powerful stories

Share Your Story

Your story is crucial to reducing stigma.

Get Involved

Join us to learn how you can end stigma.

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For You

For a Loved One

Downloadable Resources

Treatment Atlas

Latest Stories

Catherine’s Relationship With Her Mom Taught Her About Harm Reduction

She knew her mom was a loving, caring person who was dealing with substance use disorder (SUD), so she chose to lead with support instead of

Veronika Always Leads With Compassion

Veronika believes all of us should treat each other with kindness, no matter what they’re going through.

Jessica Fights for Treatment Without Stigma

Jessica is a big believer in educating people about SUD treatment.

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Unshame CA
Champions

Unshame California Champions promote the Unshame California campaign in their communities and through their social networks by connecting Unshame California with potential community partners, by sharing their story or referring other story sharers, and by engaging in Unshame California’s digital content on social media.